As the copywriter assisting the senior copywriter in charge of the magazine, I was able to flex my editorial writing skills on this rewarding, cross-departmental publication. Each Dish magazine was created and designed for both print and digital distribution and received up to 1.4 million impressions per magazine. The process began by creating and planning a unique story line which needed to include seasonal aspects, current recipe trends, and unique promotional products. The senior copywriter and I collaborated with the sales, promotions, buying, and vendor funding teams to create a detailed magazine flat plan.

Once planned, I contributed a majority of the content for each spread. Content ranged from taglines, to infographics, to callouts sharing what was special about our products and store. This content was not meant to be outright promotional, but still needed to ensure we were selling our products to customers. Besides contributing my own copy, I edited supplemental content submitted by other copywriters to fit our voice. I also completed three detailed edits during production to ensure each page was mistake free.

For each completed magazine, I created themed assets to market it to our customers including in-store signage and announcements, paid display ads, and organic social posts.

Below are a few of my favorite pages I created, if interested, please reach out for a copy of the full magazine!
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