Although each of these projects was delivered for different mediums, the objective remained the same: change how customers viewed the grocery experience and make Lidl a household name. This posed a unique challenge as there were aspects of the German shopping experience American customers weren't used to. I met this challenge by blending our unique voice with current trends and familiar concepts for all content I created.
A large part of my position was leading the content strategy on ad-hoc campaigns. In order to create a cohesive plan and unique voice for each campaign, I was tasked with creating a master document for all campaign content based on the creative brief I was given. These documents included both short and long form copy as well as all assets that would eventually be delivered. Although these are unable to be shown online, please reach out and I would be happy to explain my role in their creation and provide examples.
Here are a few examples of how I leveraged our brand voice to market promotional products via our paid and organic socials, as well as on the accounts of events we sponsored.
From landing pages to eye-catching meta descriptions and inspirational recipe blurbs—here are a few examples of how I used language to optimize our web presence.
